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Comment on 2G, 3G, 4G, 5G mobile data made some sens as it represents generational leaps in the technology itself but then Xfinity wants to advertise "10g" internet...

kjake@infosec.pub ⁨6⁩ ⁨months⁩ ago

Ars reported on this at the end of January.

Comcast reluctantly agrees to stop its misleading “10G Network” claims Comcast said it will drop “Xfinity 10G Network” brand name after losing appeal.

arstechnica.com/…/comcast-to-stop-calling-entire-…

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mysoulishome@lemmy.world ⁨6⁩ ⁨months⁩ ago
They say that but are running the ads this very night during college basketball games…

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- kjake@infosec.pub ⁨6⁩ ⁨months⁩ ago
  Yeah, it’s still confusing. It could be that since the ruling was made less than a month ago, there are active ad campaigns that they’re just going to let run their course, rather than cancel them.
  
  But also, note the following from the source article:
  
  Comcast said it may still use 10G in ways that are less likely to confuse consumers. “Consistent with the panel’s recommendation… Comcast reserves the right to use the term ‘10G’ or ‘Xfinity 10G’ in a manner that does not misleadingly describe the Xfinity network itself,” the company said.
  
  When contacted by Ars, a Comcast spokesperson said, “We disagree with the decision but are pleased that we have confirmed our continued use of 10G in advertising.”
  
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  - AtmaJnana@lemmy.world ⁨6⁩ ⁨months⁩ ago
    Ad buys for TV are generally scheduled ahead of time as part of a campaign.
    
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