Comment on Be mindful of allergies lads

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Seasoned_Greetings@lemm.ee ⁨10⁩ ⁨months⁩ ago

I know this is a joke, but advertising doesn’t try to make you buy something immediately. The goal of all advertising is to put the brand name into your memory, because when you do want something, you are statistically more likely to make a decision to buy something from a brand you recognize or have seen more recently. It’s a subconscious thing.

Like, if you did go to the store for chocolate, seeing m&ms in an ad shortly before increases the likelihood you will choose that over something you haven’t heard of or know of but don’t hear often.

That being said, this absolutely is a type of ad for m&ms, called gorilla marketing, where product names are present in otherwise unrelated content. Though it may not be intentionally placed by Mars themselves, it’s still a type of ad.

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