Comment on Why do some websites have a "Continue Reading" button?

• squiblet@kbin.social ⁨8⁩ ⁨months⁩ ago

  Google offers an analytics package that a huge amount of sites embed. Many other companies like Facebook have software available as well. Mostly people have these to track performance of Google-published ads, but it gathers a LOT more data than that. You also don’t need to use their ad system to put it on your site.

  For people developing or running a site, it really gives you a ton of useful information - where your visitors are from, what pages people viewed, how they got to your site (search terms, ads, referrers), how long they spend on your site, even a “heat map” that shows what parts of the page people hovered on with their mouse pointer. The tradeoff is that Google gets all of this information too.

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• jaschen@lemmynsfw.com ⁨8⁩ ⁨months⁩ ago

  Chrome. You’re likely using their product. They know everything.

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  • xigoi@lemmy.sdf.org ⁨8⁩ ⁨months⁩ ago

    I am not using Chrome.

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    • jaschen@lemmynsfw.com ⁨8⁩ ⁨months⁩ ago

      Well, the majority of people do.

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