There is some explanation missing before this makes sense. In whixh units is demand measured? In currency? In amounts of “media”? What is free risk supposed to mean? And what is commercial risk? And how can it be the same unit as free and commercial value, and demand? 1€ risk? How do you apply it? How can they be distributions? Are we talking about probability distributions? What if CV < CR argh… Where can I find answers?