No, that is what EA is demonstrably doing because they have a marketing department and are aware of the massive backlash currently happening.

Trump, I will remind you, was a rare case of a republican winning the popular vote.

The western world is actively moving right, last year barely any company publicly celebrated pride, and politicians are actively attempting to distance themselves from being seen as hyperprogressive partisan actors (“woke 1.0 was crazy”).

EA has no values beyond money, their owners have no real interest in the social sphere beyond what makes them money, why would they stick their neck out to please a demographic that is consistently becoming less and less popular in the eyes of the general public?