Super, Color, Advance all describe the console. The customer knows what they are getting.

U is a letter that gives no information. Is it a themed Wii for college kids? Is it a U shaped controller upgrade? Is it a screen addon? Is it an online social media thing?

If you had asked me before coming into this thread what the Wii U actually was, I wouldn’t have been able to tell you. I knew it was a flop. I knew nobody who actually had one. I didn’t even remember it had a screen. I knew I wasn’t interested in getting one at the time even though I had a Wii and a 360 but didn’t have either the PS4 or XBOne. So I think both the weird name and the fact it wasn’t wanted or needed by anyone are to blame for its failure.