Perhaps, I was thinking about it in terms of furniture the other day. Like most people just go for their factory made, flatpack, cheap IKEA or IKEA-like furniture. But at the same time there is a whole industry of craftspeople out there making beautiful furniture by hand. Some people go out of their way to get something carefully crafted just for them, or make something themselves because it adds soul.

Nobody really knows what the future will be like, but I hope there will always be a space for things created with love and soul, no matter what.