Comment on Starbucks accused of manipulating app payments for $900 million profit
s_s@lemm.ee 5 months agoDark Roasted coffee is the only way Starbucks can be Starbucks.
Lighter-roasted coffee emphasizes origin flavors and i agree with you --generally tastes better and is more interesting.
But you can’t sell coffee like that in tens of thousands of coffee shops and have it remotely consistent.
Coffee growing from the same plot but on one side of a hill will taste different from the other side due to getting different quantities of sunlight. Complex origin flavors will always be the domain of small specialty coffee shops.
Starbucks has McDonalds-like consistency serving millions of customers a day and that’s only because they emphasize the flavors they can get consistently–roast flavors.
Mischala@lemmy.nz 5 months ago
Totally this.
Pretty much every chain cafe roasts their beans to an inch of their life, to give them a generic “coffee” flavour profile.
Because god forbid coffee have even the slight variance of flavour.
s_s@lemm.ee 5 months ago
To add to all this, if most of your customers are seriously there to taste their flavored syrups and milk of their favorite drink, you wouldn’t want to ruin that with weird, unique coffee flavors.
Mischala@lemmy.nz 5 months ago
May as well add caffeine to a milkshake at that point …
s_s@lemm.ee 5 months ago
Plenty of independent coffee shops sell Lotus energy drinks for this exact reason.