Yes it is hard - because the only AI most people have ever “witnessed” and been aware of “this is called AI” is LLMs and image generating. For a horryfying number of people, “AI” is only these two things. By the same mechanism, usage of the term in media says “AI” 90% of the times when it really means just LLMs. We would have to explicitly specify all the time, and people just can’t be arsed