Guessing one of two factors, or a combination.

• People seek escapism in hard times. 1930’s America was going through the Great Depression, but it was also the start of the Golden Age of Hollywood. People still turned out to go to the movies despite the bread lines and poverty. And people will still buy games if they can squeeze it in the budget.

• GTA players probably don’t buy as many games. There are “gamers” who will engage with the medium across dozens of titles catering to various interests. And then there are people whose entire scope of gaming is some combination of FIFA, Call of Duty, and Grand Theft Auto. When you only buy 1 or 2 games a year, sinking $100 on each doesn’t seem as unreasonable as buying 10 games per year at $40.