Even by their own estimates it’s 2-10 million dollars per launch, imagine thinking that spending 6 million dollars to get a single rack in space where it can’t be maintained and will become garbage in a couple of years is a good investment. And that’s just the launch price, you still need to build the satellite, with its hundreds of square meters of solar panels and radiators. There’s no point arguing this any more than there was a point arguing hyperloop, until they present a feasible product it’s just big talk.