I agree that online stores don’t do it as well as in person ones (being committed to being in a specific place where you buy stuff I think makes people engage more intentionally and consider items in front of them), but I wish more people talked about how shitty seo is one of the ways online stores do this so I wanna take this opportunity to share that idea

Instead of having to walk to the back corner of the store to get milk or Christmas decorations, you have to scroll past a million items that aren’t quite what you’re looking for but are closely related by keywords. And in this metaphor the store can be infinitely big.

I hate shopping online 🥹