To me personally, "woke" means living in the real world.

A lot of people nowadays reject reality and prefer to live in a world of falsehood. They desire a simpler world, so they refuse to acknowledge the complexities of the world.

Woke people don't do that. They engage with reality, not fiction. Which is what makes them a danger to those that do prefer to escape to a simpler fictional world. Hence them denying and opposing woke. It's a defensive reaction to a perceived threat to their alternate worldview.
Or at least that's how I see it.