But if people put about 10 seconds of thought into what they buy (and why/why not) we wouldn’t feel the need to condemn them for making poor purchase decisions.

Like continuing to give money to a corporation even when there’s actual mountains of evidence that said corporation is actually evil, or at the very least incredibly amoral. Like people continuing to buy Microsoft and Sony products even though they have been making some of the most user-unfriendly decisions in the past few years.