Just avoid like the plague brands that sponsor World Cups.

I’ve been doing it since the last one in Qatar and am doing it for the current one too.

As it so happens, a happy side effect is often that not consuming products of those brands (which are invariably large brands) means you produce less disposable stuff and/or consume more local products. You even end up saving money because you either stop consuming something that you don’t actually need or you replace it with a store brand, and those are cheaper.

Win-win-win.