Same thing (wind in face) applies to people skydiving though. Some skydivers use full helmets, but a lot don’t, and they’re typically falling at 100+ km/h. I think the “lose your breath from strong wind”-response is just an initial response that disappears once your body adjusts after a couple seconds. I went skydiving once (tandem), and can’t remember getting the same feeling as I do if I stick my head out of a moving car.