To publishers, if there’s no piracy happening, then they’re leaving money on the table. They’re offering too good of a deal to people. Piracy was at an all time low probably around 2010-2015 because there was a lot of disruption happening in the digital media space. But as the dust has settled, Netflix et. al. are now scooping up their spoils, and exploiting their advantage for profitability. Piracy rising is an inevitability. It’s a measure of how effectively they’re capitalizing on their content.