Apple users just buy the BigMac they already know, even if there are much better burgers around

This right here is the perfect explanation. A lot of folks go for what they already know and if they know Apple products, they go for Apple.

I know better options exist. I know I could do all this customization with distros and side loading and whatever, but I don’t have any interest or desire to learn that. I would rather spend that time in my garden or outside on a hike or go camping. So I go for what I know and I know Apple.