“Pay us and watch ads” has been around a long time. That’s what cable tv was. We’ve gone full circle.

One day, something new will come along and kill streaming in the same way streaming did cable. Once things get this fragmented, something else always comes along to replace it, and the cycle will repeat.

It will be cheap, easy to use, and everyone will switch. Once enough people move over, the big corporations will get involved and the enshitification will begin. It will be adveetised to death, segmented, and people will look for an alternative.