1. Apple has always designed things for people who want to do things without having to be a technologist. For which I will always credit them, massively.

2. Apple has always designed things to work together seamlessly. Again, massive kudos, even though I condemn their usijgbthis yonlock people in.

Then there’s Job’s cult of personality, marketing Apple as for people who are better than the plebes.

I’ve never been a fan of Apple as a company, but I’ve always given massive credit for the good ideas behind making things that just work.