Comment on How has Apple tricked so many people into believing that they "just need to get another Apple product"?

BlackLaZoR@lemmy.world ⁨2⁩ ⁨days⁩ ago

Apple isn’t a brand. It’s a cult. They don’t have to compete with actual market - they just need to build stuff that justifies cultists.

How it started? From Steve Jobs. After he departured from Apple it went into slow death until he went back and make iPod and then iPhone. Cult of personality. It works in US for some reason. Same with Elon Musk, really. And with Trump, and bunch of other public figures.

Apple actually learned their lesson, and after Jobs was gone, they targeted their marketing to shift public worship from him to the brand.

Their products are shit gimmicky pretty looking overpriced garbage that have few redeeming qualities (like iPhone camera which is really good actually) but otherwise they don’t compete with the general market.

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