I feel like it’s starting to grow in popularity in the US, but slowly.

Major League Rugby (MLR) was just formed about 7 years ago. The Chicago Hounds won the championship game a couple weeks ago to cap off a dominant, undefeated season. (1st men’s professional team in the US to go undefeated and win the championship since the 1972 Miami Dolphins)

National Collegiate Rugby (NCR) has been growing and organizing as more schools’ rugby programs move from a “club” sport to a varsity sport.

In my city the number of HS rugby teams is growing as well.