Comment on How not to advertise 101!
Tja@programming.dev 4 weeks agoYes, companies are famously willing to pay extra without further questions or testing the outcomes.
Case in point : LLM.
Companies aren’t these ultra efficient machine that works with cutting edge tech.
The vast majority of companies hold themselves together with a few excel sheets with a terrible backup solution.
Companies will absolutely pay for garbage wrapped in gold paper and Google and other advertising companies are making bank on it.
LLMs are cutting edge tech, quickly changing, sold at a loss, and despite what everyone on lemmy likes to think, pretty useful. And most companies are either waiting or just testing the waters (if you look past the headline of Microsoft, oracle, Nvidia and openai passing 100B dollar in a circle).
Marketing has been around for centuries.
Hathaway@lemmy.zip 4 weeks ago
Not going to lie, marketing is one of those things that’s really hard to track. And or, a good marketing team is going to pull stats that mean nothing but sound impactful out of their ass.
I wouldn’t be shocked if, on average, companies could have a fraction of their marketing, however, the c-suite types, can take marketing mumbo jumbo and sell it to investors. A snake eating itself.
Tja@programming.dev 4 weeks ago
I would be very shocked, there have been studies on the effectiveness in general and every campaign needs to show ROI, in particular.
C suite types would love to cut all the marketing budget to give themselves a fatter bonus, they know it can’t be done without sales plummeting.
Hathaway@lemmy.zip 4 weeks ago
Yeah, you’re not wrong I suppose. I have a sister in marketing and the budget does need to be bigger in that case, and like all companies, they want to squeeze where they can. With something as intangible as marketing, I can see where they’d be the first to get hit.
Though, my own, limited, experience with the marketing industry, it’s all about recognition, click through, and SEO, so, I see a world where it’s not particularly hard to cherry pick data and justify your existence.
Probably a little of both. At the end of the day, fuck ads. lol.