This is my take on it, too. The kinds of things these guys are doing seem to cater to the male gaze.

Developmentally, it’s pretty normal for adolescents to style themselves to impress their same-sex peers for a while before they start trying to attract romantic partners. Maybe these guys are in a state of arrested development, maybe they’re gay … but definitely they’re very troubled if they think hammering their facial bones is a good idea.