“As a result, the SEO industry is scurrying to figure out how to get search bots to recommend a given product—a practice sometimes called “GEO,” for generative-engine optimization.” they cooked it to oblivion.

Search is so broken, my mentality has gone back to to pre-internet days. If i need a product i don’t trust the web to gov my impartial info, and I don’t trust online shopping anymore the quality/price/monopolies that take the mick etc - they made it like that and its just too hard. Id rather manage without. or use a bank of maybe 5-10 known/trusted sites.