Do you remember what E3 presentations used to be? Go back to 2006 and watch one straight through. Or even 2016. Lots of slides about how great the presenter’s company was, live demos that didn’t work; for about 2 hours that felt like 4, with far fewer games shown in the same amount of time as today. That’s not to say this is objectively better, or that it’s always good, but it’s how we arrived here. Compared to 20 years ago, I also have so many different ways to cut advertisements out of my life entirely that this and the Game Awards are basically the only time I seek them out. And it’s not just Geoff’s show; take a look at the Steam “showcase of showcases” page, and you’ll see all of the other little events tied around this time of year, too, often with demos available for us to play.