I used to play, noting there are a few different play styles for the game. I liked building, and spent most of my time doing as such. Then once done with the build, Id have idea of who would live there, and then make them and move them in. Play the people in live mode for some time, a short time, and move on to the next build. Sometimes id have a favorite character, and Id play them for a longer while.

Its just fun, its an escape of my own situation, and ive always loved architecture and design. Some folks like making big families, there are generational challanges you can do, I only ever got to third gen though, but some folks will go for a long time. My goals were always build my own structure and peoples for evert lot on every map.