Idk…telling lies to potential customers that you know to be bullshit to get money from them based on promises you know you’ll never deliver sure sounds like a scam artist to me:

(From the article)

Molyneux talked in interviews about the pressure to overpromise in order to secure funding, telling Tech Radar that “the behaviour is incredibly destructive, which is ‘Christ, we’ve only got 10 days to go and we’ve got to make £100,000, for fuck’s sake, lets just say anything’.”