The first death of the story and lore of MtG was the Gatewatch. Magic moved from localised and discrete stories with characters rooted in the specific worlds of the recent formats towards something more akin to Marvel movies or a Sunday morning cartoon. Instead it was Jace and the gang turning up every week and beating the enemy with the power of friendship. Maybe there was also some turnover in the staff around this time, because it felt like the quality of the writing declined as well.

This current era of Fortnite style IP mixing and complete sell out is just embarrassing though.