I’ve no idea why it’s being done. Somehow trends get started and people just catch on. Ice buckets, planking, that dance thing where everyone were standing still and then in the next frame it was chaos, eating a spoonful of cinnamon, that Area 51 thing. It happens all the time.

If it has to happen it’s nice when it’s at the expense of a cult that should really be shut down and prosecuted to hell and back.