I think it’s pricing
I got a friend who bought a RAM last year. he was previously hauling construction equipment in his partner’s crossover and his own sedan. a pickup was an appropriate buy
HOWEVER he got a RAM (thankfully no LED headlights, though they are mounted way too high still), and tbh I’m not really sure what his alternatives were. “small” pickups like the Maverick are too small, and expensive
also he’s like 6’4" 250+lb so he physically needs a bigger cabin lol
RampantParanoia2365@lemmy.world 8 hours ago
They also have more size configuration options, per model. RAM is one of the only brands that offer single cabs and 8 foot beds, for example.