Meat production currently increases by about 2-6% per year globally, while plant-based meat alternatives are growing 9-12% per year, though still much smaller in absolute terms for now. If meat alternatives keep dropping in price as production scales and supply chains mature, it might soon have an advantage, especially in emerging markets.

Store brand meat alternatives have already reached the price of their “real” meat counterparts here in Germany. Some are even a bit cheaper. It will be interesting to see the medium to long term impact of this on the meat market.