Here’s the problem: Out of thousands of corporations, the chances that none of them are headed by genuinely nice CEOs that at least like to balance consumer needs with the drive for price squeezing is pretty low.

Presenting high suspicion, and suspect most of them are out to get you, even in Valve’s case, makes sense. But here’s the kicker:

People are pressured to spend. Food, basic luxuries, transport; on some measures they have to, no matter how much they protest it. The scummiest of the companies providing those things know you’ll hate them. So, their version of PR is to make sure you hate all of their competitors equally, absent of logic.

There are plenty of genuine, real, tangible reasons to hate companies that can be described in detail, like Valve inventing the loot box and making a gambling market accessible for kids. But throwing logic aside and saying to hate them for nothing specific is, in some ways, shilling for the worst of big game companies.