In France, I rarely see “real world” ads for video games. Except a couple huge releases from EA or Ubisoft occasionally plastered on train station walls, but doesn’t happen a lot and it’s just like release week and nothing beyond that.

On traditional TV channels, Nintendo is still the one buying the most screen time, by far. Mostly the very mainstream stuff, lots of Mario (platformers/kart/party), Pokémon and Animal Crossing (shit, if you’d told me before 2020 that Animal Crossing would be mainstream one day, I’d have a hard time believing that, but it sure became so).

I see occasional Sony TV ads, but nowhere near as many.