Comment on Honda's commercials saying they are going to be carbon neutral by 2050. What?
eronth@lemmy.world 1 year ago
Carbon neutral means you try to “offset” your carbon. It’s half scam, half helpful. The idea is if your company produces an unavoidable amount of carbon, you offset this by supporting Carbon-free solutions elsewhere making your net production “neutral”. It’s a scam because sometimes the offset is stuff that was never going to produce carbon, and also because using other areas to claim “neutral” causes a weird double count. Carbon neutral is less good of a solution than carbon free, but it’s a step in the right direction.
However, target year of 2050?? Fucking what? That’s not something to brag about, that’s painfully and embarrassingly slow. That’s embarrassingly slow to be carbon free, much less carbon neutral.