When the pandemic effectively suspended E3, Nintendo, Sony, and Microsoft started producing direct videos. They haven’t been interested in going back.
I’m sure someone will do a full postmortem write-up on E3, but with this sort of thing, there’s a sort of inertia involved. Once something happens that pauses a regular gathering and makes everyone wonder “why were we doing this again?” there are times the gathering doesn’t come back.
InquisitiveApathy@lemm.ee 11 months ago
It’s popularity was slowly waning and companies have been slowly pulling back on the marketing at the expo for almost a decade. Over the pandemic period the largest gaming names (Nintendo, Sony, etc) pulled out entirely and created their own marketing events of a similar style that were cheaper and easier to maintain while still accomplishing the same thing. E3 was left as a bunch of disjointed marketing events held around the same time. Geoff Kneighlys events ended up filling in the void it left over this period and E3 just never recovered.