Industries tend to evolve into 2-horse-races or monopolies.

“Focus” by Al Ries.

Coca-Cola & Pepsi, as 1 example.

( there is MUCH more in that book: IF you’re doing a startup, please read it! then the Lean Startup stuff. )

Who is Amazon’s competitor?

Who is Apple’s, or Google’s, or Facebook’s?

Bill Gates called it “friction-free capitalism”, when unlike streets, you don’t see any competitor & that makes competition, & market-balancing, disappear

Don’t worry: what Facebook did to MySpace, the Fediverse is going to do to Reddit.

It is only a matter of earning it, & duration-until-then, now.

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