Oh definitely. But setting up local solutions requires enough time, effort, know-how, and hardware that’s getting more expensive by the minute, meaning that a lot of regular Joe & Jane Blows who got used to free ad-supported options or cheap pay-to-play services might drop out of the game.

Of course, anyone sufficiently motivated to generate images/video at scale is already building out their infrastructure regardless of cost since, presumably, they are going to be state-actors or mercenary influence operations.

I wonder where it would leave the millions of Facebook/Twitter social media engagement-farmers, once their marginal costs start to skyrocket.