My nephew was getting worked up by constant ad interruptions in his iPad games (I know, I know) so I installed AdSense on their network to block ads. A week later my brother demanded I take it out becaus he wants ads back. I’m not joking - he actually clicks the sponsored links in search results, and it annoyed him that he couldn’t click on adverts in articles and on Facebook any more. Some people really are further gone than you might realise.