You’re wrong on a few things here.

There are more than enough reasons to be on Facebook right now depending on what you’re trying to accomplish. Personal feelings about the platform are valid reasons to stay off, but they are not good enough if you also expect people to show up to protests. It is callous to dismiss Facebook as a place to organize and use a unified voice while expecting others to take on risks without making efforts at a lower level that can accomplish the same goals.

Whether people like it or not, memes are far more powerful than protests in the current media environment. We have seen massive protests with hundreds of millions of people in the streets and nothing meaningful came from them. Attitudes did not change. Policy did not change. The same politicians are still in power.

To prove my point look at Howard Dean. His entire national political career was ended by a single meme. One moment, repeated endlessly, reached more people and shaped public opinion more than huge demonstrations that required arrests and injuries ever did. That is how influence works today. If there are no measurable goals or direction, then protests are just something people do to feel like they participated. Some of us think effort should happen earlier and at lower risk stages before asking people to put their lives on the line. Expecting people to risk losing an eye, being arrested, or worse just to feel symbolically united and then go home is not strategy.

If you want real outcomes, you start where people already are and use the tools that actually move opinion and behavior right now.