A lot of people in this thread calling it a scam but there is some economic basis for it but at the end of the day, it’s just an investment. It largely depends on how they are investing in it. Gold is a commodity just like lumber, gas, cotton, or livestock. You can invest in them like you would a stock or a mutual fund. Just like those other investments, the price will change daily based on the market. Gold is a weird one because everyone knows it was valuable historically and many people have physical versions of it. People use gold in their investment portfolios to hedge against some of their risk because typically the value of gold would go up when stocks would go down but our money was also tied to gold 50+years ago. The physical versions will change price too but they change differently.

• Gold coins? Unless they’re old or rare, they’re only worth the face value.
• Gold jewelry? It has value if it’s solid and not plated and then you need to get it appraised to know a fair value.
• Bullion? Probably the best form to have it in because that’s what countries and people that want to transfer physical gold will use.