I am not an economist. I am not an expert on anything consumer. It is, however, plainly obvious that companies are trying to squeeze blood from a stone at this point. They can’t make money anymore with pay to own and innovation like they used to for a variety of reasons. From greed to enshitification. If you look at it with a different view, everyone is poorer because they are greedy, they’ve ruined everyone’s lives but must make numbers go up. So they find new and terrifying ways of screwing you over for diminishing returns. Like this. Relying on turnover sales and nothing else.