I think if the movies and shows were better, no one would mind the lack of direction. I didn't see anyone complaining about "the big picture" with WandaVision or even Falcon & The Winter Soldier (which I'm seeing people souring over now but I kinda liked it, despite its ill-advised Israel vs. Palestine analogous plotline). No one complained about it with Black Widow, Shang Chi, or Hawkeye either.

It's where the movies include Kang or the Multiverse but rules are different or there's no sense of progress on Kang's part like we saw with Thanos, where the real Multiverse Saga problem exists.