Comment on My friend on social refuses to see how this is a pyramid scheme
FlyingSquid@lemmy.world 7 months agoThere was a bookstore in my town growing up that allowed romance novel readers to do a book swap. I’m not sure why since it didn’t make them any money.
atrielienz@lemmy.world 7 months ago
To get people in the door or talking about the store. Free advertising from a group of readers who are more likely to buy the next and the next and the next in a series of books. Even if you’re making one sale instead of two, it’s still a sale. And you’re more likely to make more than one sale if they buy more than one book (which is likely).
FlyingSquid@lemmy.world 7 months ago
Possibly, but it wasn’t a big town and it wasn’t a big bookstore. I don’t know if that would have worked as a profit-maker long-term, but they were around for at least a couple of decades if not longer, so what do I know?