Comment on My friend on social refuses to see how this is a pyramid scheme

username_unavailable@lemmy.world ⁨10⁩ ⁨months⁩ ago

• FlyingSquid@lemmy.world ⁨10⁩ ⁨months⁩ ago

  There was a bookstore in my town growing up that allowed romance novel readers to do a book swap. I’m not sure why since it didn’t make them any money.

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  • atrielienz@lemmy.world ⁨10⁩ ⁨months⁩ ago

    To get people in the door or talking about the store. Free advertising from a group of readers who are more likely to buy the next and the next and the next in a series of books. Even if you’re making one sale instead of two, it’s still a sale. And you’re more likely to make more than one sale if they buy more than one book (which is likely).

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    • FlyingSquid@lemmy.world ⁨10⁩ ⁨months⁩ ago

      Possibly, but it wasn’t a big town and it wasn’t a big bookstore. I don’t know if that would have worked as a profit-maker long-term, but they were around for at least a couple of decades if not longer, so what do I know?

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