There’s just so many issues with the character showing up on the big screen. You have an omnipotent super hero that can show up on screen and is already stronger than every super hero in the mcu. She was immediately able to go toe to toe with thanos and while I think they handled it well she was effectively the deus ex machina ish for the film.

Then add in how they basically just rushed a movie out to get her relevant and caught up within the context of the infinity war saga. It felt rushed, she had the whole, ‘people don’t like the movie because they’re sexist’ rant, and it just didn’t end up mattering in the larger scheme of things.

Doing this movie was just building on an already lukewarm reception for the character and it arrives just as audiences have completely stopped giving a shit about box office super hero movies.

The mcu algorithm is dead in the water. You’re only finding real success with it when things are either super well done like Loki or if it’s abnormal enough that it’s new and refreshing like the waititi Thor movie (although love and thunder went too over the top and blew it).

They need to shelve superhero movies for a bit, then come back and focus on quality over quantity. I’m ok with the whole atmosphere if it’s done like Loki, but it’s clear that just trying to ram through as many movies as possible isn’t going to work anymore.