I like the message of this, whilst feeling that it puts a lot of pressure on the end users to be informed of their actions to better society, when it really should be up to our elected leaders to enact these. It also minimizes the impact of large corps who have far more moving power than the vast lot of us combined.

Not to say that grassroots community action cannot bubble up to move a needle.

I tend to follow your ethos, but not because I think it will make a change in soceity, but more to help myself feel better. If there is a God, they might see that I at least tried a little in this life.