User: someone who uses a piece of software as a tool. they know what they are doing with the software

consumer : a pig at a trough , barely knows they are alive and sucking up whatever is presented before them.

Basically, in this context, these stupid ads turned technology from actual tools that have things you can consider and contrast to choose to suit your needs to a fashion statement and accepted the idea that you don’t know what you want, just consume this product because it’s fashionable. you’re too stupid to know how many gigabytes of storage it has , because you’re too dumb.