Influencers (mostly vod and twitch based) have increasingly realized the way to move up to the next “tier” (or to maintain it) is to lead a “movement”. It is the logical extension of every new generation’s “All those people on X were corrupt and unethical and lying to you. Us here on Y are here to speak truth to you and will never let our opinions be bought. So make sure you like, comment, and subscribe and make sure to use my affiliate code in World of Tanks”

In a lot of ways? Concorde broke the gaming world. It was a game that drew a LOT of hate for having “non-sexy” female models and also suffered from being incredibly “meh” so nobody felt a real need to defend it. But it let the chuds actually “cancel” a game. Which aligned well with all of the various reasons Black Myth Wukong became The Most Important Video Game To Ever Exist.

So now all the influencers who want their own armies to harass and torment anyone they consider competition are trying to get in on that. Lots of verbiage shifts from “Wow, this game is horrible because those devs hate you. Unlike me who loves you” and more “Wow, this game is horrible and those devs don’t deserve to exist and people need to know not to waste their money on this” that translate to Call To Action style movements.