Yeah, but it’s been a long long time coming for traditional television media.

www.nytimes.com/2009/12/04/…/04hulu.html

As she prepared her daughter for college, Anne Sweeney insisted that a television be among the dorm room accessories.

“Mom, you don’t understand. I don’t need it,” her 19-year-old responded, saying she could watch whatever she wanted on her computer, at no charge.

That flustered Ms. Sweeney, who happens to be the president of the Disney-ABC Television Group.

“You’re going to have a television if I have to nail it to your wall,” she told her daughter, according to comments she made at a Reuters event this week. “You have to have one.”

But she does not, actually. For 60 years, TV could be watched only one way: through the television set. Now, though, millions watch shows like “Grey’s Anatomy” on demand and online on network Web sites like Ms. Sweeney’s ABC.com and on the Internet’s most popular streaming hub, Hulu.com.

This is a story Sweeney was proud to tell at a media event, as though she was exuding strength by forcing her daughter to have a television. As if the sheer power of Disney’s wealth could make the dying industry last in it’s current form forever. Disney+ wouldn’t launch until ten years later, with Sweeney pissing away time and energy on losing prospects in the meantime until she stepped down from her position as Disney’s president in 2014.

Never forget how much money these dinosaurs have dumped into trying to legislate their business models as the only legal way to participate in any product or service they provide. They only ever come into the future kicking, screaming, and baying for the blood of those who are forcing them to change.